I don't know that we're really that hard on JWs as much as we're hard on the Watchtower organization. Why are we hard on Watchtower?
"She that lifts herself up above the crowd, exposes her underwear for all to see."
Watchtower arrogantly lifts herself up above the crowd of religions so it's only natural that we'd see her filthy, tattered underwear that she's hiding under her pretty white dress. Why doesn't she keep herself on the ground with everyone else where she belongs? If she had done that then we wouldn't be tempted to look under her dress. In fact, we'd be in the wrong for going out of our way to stoop down to look under her dress. So if she wants to lift herself up above the crowd then she had better be damned sure that she has decent underwear. But no. She's wearing tattered, filthy, blood-stained, semen-stained and tear-stained underwear while she insists on lifting herself up while she says to all in a domineering tone: "Don't dare look under my dress! Keep your eyes fixed on the outside of my dress, or else . . .!"
And that's not the worst of it. When it is pointed out to her that her underwear is filthy and tattered and she needs to go change it, she gets upset and accuses you of lying and of being divisive and she tells others not to speak to you. And she further says: "Stop looking at my underwear! Why should my underwear be on any interest to you? Look only at my pretty white dress! It is the prettiest and whitest dress in the whole wide world! Who else has a dress as pretty as mine? What does it even matter what condition my underwear is in?"
Now if she would respond differently when the state of her underwear is brought to her attention then people would be kinder to her. If she showed genuine embarrassment and came back down to the ground and cried in embarrassment and apologized and sought to change her underwear or promise not to lift herself up knowing the state of her underwear, then we'd all feel for her and try to comfort her.
If she was humble and wasn't so full of herself, pretending to be more than she is, then she wouldn't be subject to such scrutiny and criticism.
Watchtower is haughty. Haughtiness is a form of dishonesty - dishonestly deceiving yourself and others into thinking that you're more important than you really are. Haughty ones need a reality-check.